01 / 14
🎬 Creator Workshop

The AI-Powered
Content Creator
Playbook

Go from zero to your first commentary video — using MT Brief + AI — in 30 minutes.

MARKET TRUTHS

02 / 14
The Opportunity

The Golden Window for Commentary Content

78%
of Gen Z get their news from social media
3x
Commentary content gets 3x more engagement than average videos
↑
Audiences are hungry for voices with depth and a real point of view

The question isn't whether there's an audience — it's that most people don't know how to start. Don't understand politics? Can't write scripts? No production team? In the AI era, none of that matters anymore.

03 / 14
Before vs After

Then vs Now

❌ The Old Way
Making a commentary video used to mean...
  • 3-5 hours scrolling through news sites
  • Deciphering dense policy documents
  • Staring at a blank page, no idea where to start
  • Writing, rewriting, deleting, starting over
  • Forgetting your lines on camera, stumbling
  • One video per week — if you're lucky
✅ AI-Powered
Now you can...
  • Open MT Brief — get up to speed in 5 minutes
  • AI breaks down the full backstory for you
  • AI gives you three angles to choose from
  • AI generates a complete word-for-word script
  • Read from your script — confident and polished
  • Publish 2-3 videos per day
04 / 14
Your Secret Weapon

What Is MT Brief?

MT Brief is Market Truths' daily content library — updated every day. Each topic is a ready-made research packet: the facts, the data, the angles. Your homework is already done.

market-truths.com/brief
US POLITICS
Trump Fires AG Ponti — Second Cabinet Member Dismissed
Another White House shakeup as Ponti becomes the second cabinet-level official fired this term...
ENERGY & GEOPOLITICS
Oil Hits $141, Gas at $4.08 — The Cost of Confronting Iran
Crude surges to a three-year high as consumers foot the bill for geopolitical decisions...
TECH
SpaceX Files Secret IPO — $1.75T Valuation, Largest Ever
Musk's space venture quietly kicks off the IPO process at a valuation that shatters every record...

Each card shows a headline + opening hook by default. Tap to expand for full context, data, and multiple perspectives — ready to turn into a script.

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The Creator Pipeline

Topic to Video: 5 Steps

STEP 01
Pick a Topic
Open MT Brief. Choose a story that fires you up.
→
STEP 02
Add Context
Feed the Brief content to AI for deeper research.
→
STEP 03
Generate Script
Let AI write a complete word-for-word script.
→
STEP 04
Add Your Soul
Inject your perspective. Make it sound like you.
→
STEP 05
Hit Record
Read from your script. Confident. Smooth. Pro.

30 minutes. That's all it takes to go from a blank page to a polished 3-5 minute commentary video.

06 / 14
The Magic Prompt

How to Actually Prompt AI for Scripts

Don't just say "write me a script." Give AI enough direction to nail it on the first try:

💬
EXAMPLE PROMPT
Role
"You are a news commentary creator targeting 20-35 year old English-speaking viewers"
Source
"Here is today's MT Brief content: [paste the topic]"
Task
"Write a 3-minute video script — casual but substantive. Open with a hook, back it up with data in the middle, and end with a question that makes viewers want to debate."
Tone
"Make it sound like I'm talking to a friend over coffee — not reading a press release."

Remember: the more specific your direction, the more usable the output. Role, source material, task, tone — hit all four and the script practically writes itself.

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Output Example

What the AI Script Actually Looks Like

📜
AI GENERATED SCRIPT · 3 MIN
0:00
"China's trade surplus with the U.S. shrank 30% this year — and not a single mainstream outlet is telling you why."
← Hook: data contrast grabs attention
0:15
Since the $300 billion tariff list kicked in, reshoring orders jumped 18% — and Chinese exporters are eating the cost...
← Context: data builds the case
1:20
But here's the detail almost nobody is catching...
← Pivot: create curiosity
2:30
So here's my take...
← Your take: this is your soul — AI can't write this
2:50
"Do you think tariffs are a cost — or an investment? Drop your take in the comments."
← CTA: drive engagement
08 / 14
The Key Ingredient
“

AI gives you the skeleton and muscle
But the soul — that's all you

Your Persona
Sharp and sarcastic? Cool and analytical? Storyteller? AI can mimic a style, but only you can define who you are on camera.
Your Take
Anyone can Google the facts. Your perspective is why people subscribe. AI outputs the average — you need to deliver the unique.
Your Energy
Tone, timing, eye contact, emotion — everything that happens in front of the camera can never be replaced by AI.
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The Formula

The Viral Structure for Commentary Videos

Hook
Grab them in 5 sec
+
Context
Quick background
+
Data
Build credibility
+
Take
Your hot take
+
CTA
Drive engagement
3 Types of Hooks That Work
Self-interest: “This is going to hit your wallet directly...”
Counter-intuitive: “Everyone says X, but the real story is...”
Suspense: “Behind this decision is a logic most people are missing...”
10 / 14
Growth Hack

Beginner Growth Strategies

Speed Is Your Moat
Drop a video within 2 hours of a major event. AI gives you that speed — while everyone else is still researching, you're already live. In commentary, being first captures 60% of the traffic.
Find Your Niche
Don't try to cover everything. “The US-China guy.” “The crypto policy girl.” “The one who explains how this affects Gen Z.” — the narrower, the more memorable.
One Topic, Many Formats
One topic becomes: a 3-min long-form video → a 60-sec Short → a tweet thread → an image post. AI generates all formats in one session.
Own an Angle
Not every angle is taken. Find the gap — the perspective nobody else is covering. AI can scan existing coverage and help you find your lane.
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Pitfalls

Rookie Mistakes to Avoid

Reading the AI script word-for-word
Your audience will know. Rewrite at least 30% — add your own phrases, your own examples, your own emotion.
All facts, no opinion
That's just reading the news. People subscribe for "what do YOU think" — not just "what happened."
Using AI data without fact-checking
AI makes up numbers. Always verify key stats against MT Brief sources or other reliable outlets.
Waiting until it's perfect to publish
Your 50th video will be 10x better than your 1st. But if you never post the 1st, you'll never get to the 50th.
Ignoring thumbnails and titles
Your content could be incredible — doesn't matter if nobody clicks. Let AI generate 10 title options and pick the one with the strongest pull.
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Your Toolkit

Your Starter Kit

MT Brief
Your topic library and research base. Updated daily, bilingual. Facts + data + multiple perspectives.
Claude / ChatGPT
Your writing partner. Generates full scripts, conversational rewrites, multiple headline options.
Your Phone
No pro gear needed. Phone + natural light + a teleprompter app. That's it. Start recording.

Total startup cost: ~$0
The only investment is your time and courage.

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The Challenge

30-Day Challenge: Zero to One

Week 1 · Launch
Read MT Brief daily, pick one topic

Use AI to generate a script

Publish 3 videos
Good or bad — just ship it
Week 2-3 · Iterate
Find your comfort zone

Start refining AI scripts
Add more of your personality

Experiment with formats
Long-form, Shorts, carousels
Week 4 · Accelerate
Analyze your data, find what hits

Build a recurring series
Train your audience to expect you

You're a creator now

After 30 days you'll have: 12+ published videos, a proven production workflow, and the most important thing — confidence.

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Dare to Start

The world doesn't need more news
It needs your voice and your angle

The tools are ready. AI is your team. All that's left is for you to hit record.

Open MT Brief
Launch AI Assistant
Hit Record

MARKET TRUTHS